A THRIVING Tottington-based business to business IT and communications solutions company is holding its own against the "big boys."

Add Technology Limited is forging ahead while fiercely retaining its independent status in a highly competitive market place. And the fact that the company is enjoying expansion and has been trading for more than 30 years is testament to the ability, expertise and staying power of the company.

Recently, the firm relocated to new premises . . . but didn't have far to travel. For management and staff only had yards to walk into their new, more spacious headquarters at Hamer House in Bury Road.

Managing director Mr Tim Jackson explained: "We have just literally crossed the road into our new offices. We've moved from a one storey building into a three storey office."

The transfer to new premises was required due to ongoing expansion currently being enjoyed by Add Technology.

The company's core business is focused on delivering and deploying efficient business solutions, enhancing clients' IT infrastructure and allowing them to benefit from real returns on investment.

Add Technology has more than 30 years of experience within systems analysis, systems design, business processes development, project management, implementation and support.

The Tottington firm's services extend from network installation and support, Voice Over IP telephony and managed business broadband services through to EPoS (electronic point of sale) systems and e-commerce web design.

Mr Jackson stressed: "We feel that understanding how our customers work is crucial to designing a solution that could revolutionise the way they work in the future. Our key strengths include the ability to listen, understand and translate our customers' requirements and respond at a level they can understand. We have a strong business-orientated approach and consulting style, unlike many other IT solution providers who are often labelled too techie' or PC shifter'."

Mr Jackson continued: "Our clients are from all walks of life, so to speak, from accountants right up to businesses commanding millions in turnover.

"A lot of work comes from referrals. Our main ethos here is customer service and the difference between ourselves and others is that we cut out the grey areas. We adopt a business approach, rather than a technie approach, and look at everything from a business focus rather than purely a technical standpoint."

Looking to the future, trade exhibitions at G-Mex and elsewhere will provide an ideal shop window for Add Technology to showcase their range of services.

"Our future ambitions involve continuing with our growth and marketing and to keep on top of new technology."