A Bury-based sports retail giant has launched a family Christmas campaign for the festive season.

JD Sports, which began with a single store in the town centre, is celebrating the “diversity of modern families” through the newly- launched film, "JD: Family Portrait".

It features several famous names such as presenter Maya Jama and her brothers Che and Omar and rapper Central Cee, who is joined by three lifelong friends.

It also sees mixed martial artist Paddy "the Baddy" Pimblett, his wife Laura and their twin daughters Margot and Betsy enjoying a family feast at his favourite Chinese restaurant.

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The 2024 campaign, named "Family", is a celebration of the different forms of family that make the festive season special for communities around the country.

Other celebrities involved include England and Liverpool footballer Trent Alexander-Arnold, who shares the screen with his niece Aura and his brother Marcell, and Beta Squad - a collective that features best mates Chunkz, Niko Omilana, AJ Shabeel, Sharky and KingKennyTV.

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Chris Waters, JD's UK and EU marketing director, said: “Our JD ‘Family’ campaign honours not just the families we're born into, but also those we choose along the way.

“At this time of year, the essence of family is woven into everyday life, and our campaign seeks to highlight the authentic connections and lived experiences of all forms of family.

“As the leading retailer in sports fashion and lifestyle, JD proudly this year's incredible talent alongside their families, celebrating the bonds that truly matter in moments that represent them.”

The firm is also offering customers the chance to win a £1,000 JD gift card by visiting the "JD House" photobooth at the Manchester Arndale store on December 21 and 22 to capture images with their own "family".