A Bury toy supplier has teamed up with a film company in a three-year deal which will see a range of arts and crafts and outdoor products arriving this autumn.

The range of products as part of the deal between toy firm Sambro and Acamar Films will feature characters from the multi-award-winning pre-school animation, Bing.

The partnership will see the companies work together to develop and deliver an initial range of more than 20 toy lines, which will launch with a capsule range this autumn.

More items will be launched across spring/summer 2024 and the range will be available in the UK as well as the Netherlands and CEE territories.

Chief licensing officer at Acamar Films, Katie Rollings, said: “The Sambro Bing range includes products made for little hands that offer big opportunities for curiosity, creativity and connection.

“Sambro is a best-in-class partner, and we are delighted to be working with them to broaden our toys, games and arts and crafts offering with child-centric toys that represent the play DNA of Bing, giving young children a variety of ways to express themselves and explore their world.”

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The Bing arts and crafts range features toys that "encourage self-expression and exploration as well as sensory, creative and imaginative play".

Messy play sand sets, first art sets along with make, mould and paint figures will form part of the range, while outdoor play items include waterfall sets, bubbles and inflatables.

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Brand and licensing director at Sambro, Clare Rix, said: “We’re genuinely excited to be working with Acamar Films to support its growing programme of Bing consumer products in the UK and EU.

“Sambro has an incredibly strong, synergistic relationship with Acamar Films, and we look forward to working with the team.

“Introducing the Bing brand is a strategic move, which further expands our arts and crafts and outdoor toy portfolios and strengthens our pre-school offering.

“This partnership also bolsters our continued growth in the UK and EU in 2023 and beyond, expanding our market reach and complementing our existing portfolio.”

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