A rebranded town centre venue is a hit with customers after revitalising its entertainment offer and introducing an Italian flavour to the venue.
Society on Silver Street in Bury, which was previously known as Propaganda until it closed earlier this year, officially reopened in July with a new look and host of activities, including live music and sports, darts, a games room, comedy nights and meals such as bottomless brunches.
The bar and restaurant's owner says staff have now found their feet and are welcoming more customers back with a 50 per cent off food offer, which runs until October 1.
Owner Paul Aspin, who also owns the two Rosa Italian restaurants in Bolton and Barrowford, said he has merged his extensive hospitality experience to launch Society.
He said: “I have taken some of the best dishes from both restaurants and added them to the menus at Society and changed how we operate to re-invent what Propaganda used to be.
“We don't want to just be a nightclub, we want to appeal to all of society which is why we now have the comedy club and all the interactive games as well as live music and late-night entertainment.”
Aiming to give the site an all-day "city centre feel", mood lighting has been installed, the DJ booth has been replaced with a baby grand piano replica and a much stricter door policy will be in place to ensure customer safety.
Paul said: “It is a keyboard that looks like a baby grand piano for our artists to sing live while people are having food and chilling in the upstairs part of the venue.
“We will have artists playing during our 90-minute brunches with bottomless cocktails and Italian small plates from £30 to £35 per person and also performers later on for some evenings too.”
Paul said the premises was rebranded due to the difficulties facing nighttime venues in the borough and further afield.
He said: “I have been apprehensive regarding how long it will take people to start going out in Bury again as we had started seeing less and less customers before we closed."
Paul added that the site's main customers had been around the ages of 19 to 22 which is something he wants to change with the new site.
He said: “We want everyone to feel welcome, not just younger people, and we want them to feel safe which is why we have a strict door policy.
“If we feel like someone may cause trouble, is acting up or being rude or aggressive they will be turned away.
“We want to create a safe environment, comfortable and enjoyable environment.”
To claim the 50 per cent off food offer, which excludes its bottomless brunch servings, customers must follow the venue on social media.
Parking on Silver Street outside the venue is free after 6pm.
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