Bury-based JD Sports is set to expand into the Middle East as part of ambitious growth plans.

The retailer told investors on Monday it will expand into the region through a new partnership with Dubai-based company GMG and plans to open dozens of stores.

It plans to open around 50 stores under the JD brand over the next five years, focusing on locations in the United Arab Emirates, Saudi Arabia, Kuwait and Egypt.

The move is part of plans by JD Sports to open between 200 and 300 new stores each year over the next five years.

Regis Schultz, chief executive officer of JD, launched the rapid growth strategy at its capital markets event in February.

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The boss joined JD Sports last year following the exit of the retailer’s executive chairman Peter Cowgill, months after the UK competition watchdog had fined the firm £4 million after reports of secret meetings between Mr Cowgill and the boss of takeover target FootAsylum.

Regis Schultz had been president of retail for Dubai-based conglomerate Al-Futtaim Group before he joined JD Sports.

He said: “We are very pleased to be delivering this historic deal, the first franchise agreement JD has entered, in partnership with GMG.”

“Through my own career, I have seen first-hand the massive untapped potential for retailers in the Middle East, and I am certain that GMG – with their expansive retail expertise and a local understanding of the customer – are the best partners for us in the region.

“We are excited by the opportunity to explore franchise partnerships as an avenue for further store growth in underpenetrated markets, leveraging the global growth phenomenon of athleisure while bringing our proven proposition to more customers worldwide.”

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Mohammad A Baker, deputy chairman and CEO of GMG, said: “This alliance is a testament to our commitment to enhancing the lives of consumers in the region, as we embark on a journey to provide them with unmatched choices and empower their active lifestyles.”