A car dealership in Bury has reopened to customers after a showroom makeover.

RRG Kia Bury is welcoming visitors to its Bolton Road showroom following an extensive refit in line with Kia’s latest branding and style.

An opening event to mark the occasion, which took place last Thursday, was headlined by singer Maggie McDonald along with Steve Royle, finalist of the popular ITV show "Britain’s Got Talent 2020".

Kia’s new marketing campaign “take the lead” was taken to new levels with a dog named Kia who served as honorary mascot and staff member to get the opening event underway.

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Guests were welcomed with a glass of champagne and a buffet reception.

Further entertainment was provided to keep guests amused, including casino tables complete with a professional croupier and pretend RRG money.

Sales manager at RRG Kia Bury, Jonathan Brogan, said: “The opening event was the perfect way to celebrate the grand reopening of our state-of-the-art showroom.

“We urge customers to come and see it for themselves, as it really is a very different environment to the old showroom, as well as featuring all the latest Kia models.

“We wanted an opening event just as memorable as the showroom itself, so we pulled out all the stops to make it a special evening to remember for our customers.”

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RRG Kia Bury is the latest Kia dealership to showcase the new brand identity, introduced at the start of 2021.

The new showroom has two distinct zones- a "customer zone", featuring plenty of wood accents and comfortable seating areas, contrasted by a technology-filled "display zone" to showcase the latest Kia models.

In addition to the new-look showroom, the Kia "Showcase" interactive system offers customers an exciting opportunity to take an in-depth tour of any Kia model in a virtual world.

Customers can view any Kia car from every angle using a touch screen interface, open the doors to explore the interior, and even add key accessories.

Sales manager at RRG Kia Bury, Jonathan Brogan, said: “Our new showroom really is a sight to behold and a once-in-a-generation opportunity to deliver a special environment for our customers, representing the latest Kia models, brand and style."