A womenswear chain will be opening a new store in Bury later this month - adding another popular fashion brand to the town centre. 

Vanilla will welcome customers at The Rock Shopping Centre for the first time on Friday, February 24, making it the first store in the North West of England.

It will be situated in the former Infinities unit on Central Street.  

The new move will create 11 new jobs and be home to the brand’s Blue Vanilla and Pink Vanilla labels.  

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Head of retail stores at Vanilla, Michelle Burns, said: “We have been very selective when searching locations for our store and The Rock Shopping Centre in Bury is the perfect location with its impressive selection of retail stores.” 

Bury Times: Former Infinities unit on Central StreetFormer Infinities unit on Central Street (Image: Public)

The London-based retailer will take on a 2,939 sq/ft unit, joining new firms which have moved to the area, which include Blue Inc, Tessuti, Bob & Berts and Legacy Pets. 

Centre director at The Rock, Arnold Wilcox-Wood, added: “Vanilla is the latest in a line-up of popular brands to join The Rock and we’re thrilled to welcome them to the centre.

"We know that Vanilla is very popular and we’re sure it’ll be a big hit with our visitors. 

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 “It’s another fashion brand to add to our centre and strengthens our womenswear offering. We wish the team every success in Bury.” 

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Blue Vanilla offers outfits for a variety of occasions with everything from casual day looks to glamourous dresses.

Pink Vanilla targets a younger audience aged 14 to 24, with fashion items inspired by street style, social media and pop culture. 

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