MORRISONS has become the first supermarket to stock a pop star’s new range of wine.
Kylie Minogue’s new vintage of rose wine will be sold at the Bradford-based chain’s stores across the country.
Launching exclusively in Morrisons, 20 years after smash hit ‘I can’t get you out of my head’, the Kylie Minogue Côtes de Provence rosé (2020 vintage) will join two of her signature wines – Sauvignon Blanc and Rosé – on shelves.
With the others in her range already popular with Morrisons customers, the latest is sure to be a number 1 hit with all the lovers of wine, and Kylie alike.
Ideal for rosé lovers and fans of the Princess of Pop, the wine is a pretty pale peach colour with aromas of pink grapefruit, watermelon and lemon blossom.
Coming soon exclusively to Morrisons, introducing @kylieminoguewines Côtes De Provence by @kylieminogue. This crisp, dry wine is filled with aromas of pink grapefruit, watermelon and lemon blossom. Keep an eye out for this wine, landing in store soon. https://t.co/sFaSJasSda pic.twitter.com/mkEG7LNL2y
— Morrisons (@Morrisons) January 30, 2021
Emma Jenkinson, wine buying manager at Morrisons, said: “The Kylie Wine range has proved very popular with our customers, so it’s brilliant to be able to launch the new Provence Rosé exclusively at Morrisons.
“It really is a delicious wine and looks fabulous on shelves, so we’ve got no doubt it’ll be a number 1 hit.”
Meanwhile, the retailer’s very own Kylie (Kylie Collins), 34, has officially raised a glass in celebration.
Kylie, aged 34, stacked the first bottles available to buy and was spotted singing along to Kylie classics in the aisles. She said that she felt lucky, lucky, lucky to be asked to be the first to unveil the new rosé in store, and on having her first taste of the new tipple commented that it tasted like a ‘fine wine’.
Kylie Minogue Côtes de Provence Rosé 2020 (13% ABV) £15 exclusively at Morrisons
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